The international market is a lucrative platform for the businesses who aspire to flourish. For a global presence, the businesses require to reach out to their customers and there is no other way than the internet to connect with them. However, the language and cultural barrier can pose a serious threat to any business expansion. A report published in 2014 by the UN’s International Telecommunication Union shows that the internet is a global marketplace with over 3 million users and only 28% of them are English speakers.
Source: www.itu.int/dms_pub/itu-d/opb/ind/D-IND-ICTOI-2014-SUM-PDF-E.pdf
That is why it is essential for businesses to promote multilingual communication through website localization. Here are a few more benefits of website translation:
1. English is not the Preferred language
85% of the internet users speak languages including Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, English, French or Malay. A report by Common Sense Advisory in 2014 shows that 72% of the consumers prefer websites in their own language.
2. Increased Revenue
Website localization helps boost the revenue. According to the Common Sense Advisory in 2014, 72% of the internet users are more likely to buy products if the information is in their native language. Creating a multilingual website will give your business a wide exposure.
Source: www.commonsenseadvisory.com/Portals/_default/Knowledgebase/ArticleImages/140214_CRWB_Abstract.pdf
3. Boost consumer confidence in your products
A website in the user’s native language will boost his/her confidence in your products. This is because they feel more familiar with the content. This builds an instant connection between you and your customer.
4. Improve your Search Result Ranking
Website translating services can create an SEO (Search Engine Optimization) friendly website having a particular keyword strategy. This brings visitors to your website. Translating your contents and keywords will multiply your chances of getting better search result rank and will give you more exposure. For this, you can take help from professional website translation and localization services (like us). We can effectively respond to your language needs and requirements. For more details, give us a call at 1-800-864-0372.
5. Gain you a Competitive Edge
According to a survey in 2011 conducted by the European Commission, 90% Europeans visit a website in their native language. 42% of them do not buy the products if the language is different from their mother tongue. Now that said, a multilingual website will keep you ahead of others.
Translating your website into other languages will increase your global customer base and will make your business grow. So if you are looking for quality website translation and localization services, feel free to contact us any time, you can also call us at: +1-800-864-0372.